Quality you can trust..To the one person that is
Diversifying success
Our growth strategy encompasses diversification through innovation, geographical expansion and organic growth.
Bakery
In 2007, we entered the bakery products market by acquiring Jeddah-based Western Bakeries. Two years later, we started the construction of a new bakery facility in Al Kharj. We continue to develop our bakery portfolio with innovative products and new distribution channels.
Poultry
In 2009, we added poultry products to our portfolio through the acquisition of Hail Agricultural Development Company (HADCO). After investing in a world-class production facility, we launched the new premium poultry brand -- Alyoum.
Geographical expansion
Paving the way for geographical expansion beyond GCC, we pooled our respective expertise in dairy and juice with PepsiCo. In 2009, we launched a joint venture together -- the International Dairy and Juice (IDJ) Company.
Today, Almarai is capable of delivering high quality products to more than 48,000 customers within the Gulf Cooperation Council (GCC) daily.
Infant nutrition
In 2010, we entered the infant nutrition market with the construction of the region's first infant nutrition plant at Al Kharj, to be commissioned in 2012. Recognizing that the best way forward involves working with acknowledged experts in this field, we formed the International Pediatric Nutrition Company (IPNC), a 50-50 joint venture with Mead Johnson Nutrition. Its infant nutrition products will be co-branded under Almarai and Mead Johnson's flagship range, Enfa.
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